While running Google ads Google shows you the improvement keyword opportunity and ads. Also, this question can also ask in online exams like:
What report can help you identify opportunities to improve your keywords and ads?
Time segmentation report.
Auction insights report.
Search terms report. (Correct)
Paid & organic report.
The right answer is: Search terms report
Reason: Search term report is the only option Google provides to show improvement factors to advertisers which shows which keywords have potential to rank on your website and where you should work while running Google ads.
More Questions
An Advertiser Wants To Know If Shopping Ads Will Appear On Youtube. What Should You Tell Her?
If You'd Like Your Ads To Show On Certain Sites Across The Internet, You Can Add These Websites As:
Your Ad Can Show To A Potential Customer When Your Targeted Language Matches:
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