Depending on a business there is a different kind of traffic everyone needs. If your website is in a specific category then you have to show ads on specific types of websites across the internet. You can add these websites as Placement
This question is also asked in some online assessments as:
If You'd Like Your Ads To Show On Certain Sites Across The Internet, You Can Add These Websites As:
- Keywords
- Audiences
- Topics
- Placements
and the current answer is - Placements
There is a term called placement while you are creating ads you can see the target option placement. It will show ads on similar type of websites, which can increase the chances of users clicking your ads
for example, You have a jewelry website and you run google ads to increase traffic then after turning of placement. Your ads will show up on fashion websites, If someone is visiting a women clothing websites and sees your ads then there is a lot more chance of users clicking your link.
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