Marketing has consistently played a vital role in a brand’s growth, success, and expansion, digital marketing more so. The rise of several digital trends has left the customer spoilt for choice. Rise of a highly competitive atmosphere for these brands but opportunities to reach a wider audience and increasing customer base. This also means adherence to a high-quality product, nothing substandard will ever help them excel. Let’s look at the digital marketing trends followed by brands in 2023:
1. Influencer Marketing and Social Media Trends
2. Social Media - A Customer Service Tool
Social media platforms are now used to provide customer services in a video format. Since visual formats are appealing to a vast demographic, this trend has taken hold not just for 2023 but also for the years to come. This provides a higher engagement opportunity for brands to communicate and satisfy customer demands and attract potential customers too.
3. Mobile Optimization
An increasing number of people rely on mobile devices, and smartphones to complete their tasks, be it sending an email, shopping, watching movies, working on projects, etc. Constantly on the move, they might not have immediate access to a laptop or computer but a mobile is always handy. This customer habit has compelled brands to upgrade their mobile experience. Although, its success depends on the user experience which needs to be top-notch.
4. Data Privacy
Data privacy is fast becoming an increasing factor to make or break a brand’s image. To retain a loyal customer base, brands need to ensure the data safety of their customers. This helps build trust which is a key component in your popularity. They cannot afford to leak data to third-party channels else your customers will vanish without you noticing it.
5. Social Responsibility
In light of increasing social disparities, and a “woke” nation, brands have kept up with their customers’ sentimental issues. They have picked up the trend of associating a social message to increase recognition. It touches an emotional chord with the customers who in turn feel they have contributed to a national cause by buying your product. And we are not complaining.
6. Virtual & Augmented Reality (Meta Verse) also called Experiential Marketing
The rise of the digital world has also popularized the AR/ VR industry and it’s only natural. Customers are always on the lookout for something new to remove them from their mundane lives. This “out of the ordinary” virtual experience provides a newness of sorts. However, due to its high budget and dependency on customers having AR/ VR headsets few small-size companies have adopted it.
7. Voice (Verbal Search for SEO)
This is a game-changer in digital marketing. Writers have to now look for verbal keywords along with written ones for their SEO-driven marketing. This trend is here to stay well beyond 2023.
8. Omnichannel (“Multiple”) Marketing
As the name suggests “omni” means multiple and brands are gradually warming up to the idea of multiple visibility options. If a brand does have several offline stores to cater to a vast public, it doesn’t harm to include a virtual presence too. This provides credibility and increases awareness of your brand to a wider demographic, who may not be able to access offline stores.
9. Artificial Intelligence (AI) – “text analysis software” for sentiment analysis of customer attitudes toward brands:
The increasing usage of AI such as chatbots has also given rise to understanding user sentiments. Words used by consumers are analyzed through the “text analysis software” helping brands ensure customer satisfaction. Negative experiences can
thereby be turned into positive experiences making customers feel they are being taken care of rather than being taken for granted.
10. Blogging
A tried and tested method, blogging continues its unhindered journey through 2023. Customers still love blogs written by brands building trust and attracting potential customers.
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